开发信是外贸业务沟通的重要手段，也是外贸人的必备技能，但很多外贸人精心准备的开发信，发出去却杳无音讯。实践出真知！以下是外贸高手总结的最受老外欢迎的开发信类型，一起来看看！

(资料图片仅供参考)

1、提供业务价值

｛CONTACT.FIRSTNAME｝

In working with other <>, one of the key issue they’re struggling with is <>

This past year we helped numerous companies to <>, resulting in <>.

If this is something you’re challenged with too, let’s set up a quick call. I have some idesa that might help.

All the best,

{CONTACT.OWNER_NAME}

这封邮件内容简洁明了，内容有料，虽然不到100字，但你的潜在客户可以看到很有价值的内容。

2、提供正确疑问

Hello {name}

What would it mean to your top-line revenue if you saw a 70% increase in contact rates, 50% improvement in closes, and 40% increase in quota-hitting sales reps?

Let’s find a few minutes to talk about how InsideSales.com is providing these results to our clients.

I’m avaiable tomorrow {insert 2 times you’re available}. Can we sync up?

如果你想要了解潜在客户公司当前的运营现状，那么这个开发信模版对你有帮助。它的特点是内容简短但详细，还采用了CTA（Call-To-Action）模式，你可以通过给与对方不同的时间选择，使这封邮件更具针对性。此外，好的CTA模式能够带来很好的转化率。

3、提供建议

Hey {Prospect},

Your website’s design is absolutely brilliant. The visuals really enhance your massage and the content compels action. I’ve forwarded it to a few of my contacts who I think could benefit from your services.

When I was looking at your site, though, I notices a mistake that you’ve made re:search engine optimization. It’s a relatively simple fix.

Would you like me to write it uo so that you can share it with your web team? If this is a priority, I can also get on a call.

Regards,

{Your name}

这封邮件从一开始就赞美了客户的网站，这样的语句很“吸睛”。然后在赞美之后提出自己的疑问，并给与对方自己的建议和解决方案。大多数人是无法拒绝对自己有利的信息。

需要注意的是，不要太“耿直”的指出客户的问题，毕竟双方的关系还没有那么近。所以表达疑问和解决方案的时候建议斟酌语气。词来邮件具有针对性，不建议“群发”。

4、坦诚+认证

Hi（CONTACY.FIRSTNAME),

I’ll be honest, this is not “another sales pitch” from (YOUR COMPANY NAME), I’d like to send you a 2-minute demo video of (VALUE PROP): (VIDEO LINK)

We are (SOCIAL PROOF – WHO’S YOUR INVESTORS, HOW MUCH HAVE YOU RAISED?)and our key customers include (VANITY CUSTOMERS),ect.

One of our core value props is”(VALUE PROP TAGLINE)”and we would like to offer everyone a 1-on-1 with our Customer Success experts to simply discuss best practices(VALUE PROPS).

Who is the best person to speak with about? (Let us know if there’s someone else who heads up those efforts.)

All the best,

CONTACT.OWNER_NAME

这封邮件就是将自己的一切都摆到台面上跟客户说，比如告诉客户你的投资人是谁，目前有多少资金，合作对象是谁等等。

提供一对一的客户服务其实是很好的，你会发现大多数企业采购产品会因为对方的服务让人满意。因此，有时候大方提出自己曾经合作过的客户以及成就，更能证明自己的价值，也能提升在客户心中的份量，这封邮件非常适合那些“难搞”的客户。

5、趁热打铁

Hi (CONTACT.FIRSTNAME)

You recently visited our website and downloaded <>. Did you downlaos the piece just to learn more about <>? Or, are you looking for a cost-effective solution to <>?

I actually did some research on {!Lead.Company}and have the following tips:

-<>

-<>

Have you thought of doing this?

All the best,

CONTACT.OWNER_NAME

互联网时代，只要客户访问了你的网站，就有他的“痕迹”，如果这时给客户发邮件，而客户有采购意向，你又能提供信息和服务，成交的概率非常高。

6、划重点

Hi (CONTACT.FIRSTNAME),

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them]:talked to a colleague, saw your company,etc].

[Name of company]has a new platform that willhelp (your team at)[organization name].[One sentence pitch of benefits]. We do thidd by:

Benefit/feature 1

Benefit/feature 2

Benefit/feature 3(optional)

Let’s explore how[name of your software]can specifucally help your business. Are you avaiable for a quick call[time and date]?

Cheers,

{CONTACT.OWNER_NAME}

切勿使用大量的文字去描写产品的功能和优势，因为客户会感觉杂乱无章，还会分散客户的注意力，最终导致客户直接“拉黑”你。

针对这一点，这个模版很有效果，增加邮件的要点有助于让产品的功能和优势更加突出，也会让客户一秒抓住核心要点，不会因为内容过长而使注意力分散。

7、抓住痛点

Subject: Bookkeeping sucks, let us handle it.

{name}

Bookkeeping sucks, and you have a business to run.You created CompanyName out of a passion for doing something great,unique,and game0changing.

Not to spend your limitless talents and limited time on day-to-day bookkeeping tasks.

Acuity Complete’s bookkeeping professionals want you to focus your time and efforts on growing CompanyName into an empire; not worrying about whether your books are reconciled correctly.

If your core business conpetency isn’t bookkeeping, let’s talk. I’d love to find out more about CompanyName and how we can help eliminate this headache for you.

Do you have any current issues that we can help answer?

Cheers,

{CONTACT.OWNER_NAME}

通常业务员在推销产品的时候，总是会“自卖自夸”，但却很少有人能说出为什么自己的产品适合客户的公司。而这封邮件是关于抓住客户痛点并提供解决方案的。

需要注意的是：使用这个模版套在你的产品和潜在客户身上时，一定要告诉客户你可以帮他们节省多少时间和成本。

当然，以上模板只是提供一种思路，切忌生搬硬套，大家一定要结合自己的实际情况进行优化，这样写出来的内容才有可能真正地打动客户。

写完邮件后，只能计算好时差熬夜发送？当然不需要！打开苏维智搜邮件营销功能，设置好标题、内容以及发送时间，系统会定时把邮件发送给你的目标客户。

此外，邮件追踪功能，还能帮你自动监测邮件状态。你的邮件有没有被客户打开阅读，什么时候阅读的，阅读了几次，阅读的IP是多少，通通都能看到。

知道了邮件的阅读情况，我们就能有针对性地制定下一步跟进计划。

比如你的邮件没有被阅读，那么可以适当调整下标题、内容，再次发送，当做提醒一下客户；邮件有被阅读，而且阅读了多次，但是没有回复，那么至少说明客户对你是有兴趣的，这时候可以再追加一封邮件，从不同的角度突出自己的优势。

念念不忘，必有回响。很多优秀的老外贸们发现，多次跟进后客户转化率会大大提高。