虽然开发信是每个业务员的必备技能，但关于如何写好开发信，很多人还是摸不着头脑。

下面跟大家分享一些外贸大神常用的开发信模板，告诉你如何针对不同国家的客户，撰写出有吸引力的开发信内容。

(资料图片仅供参考)

五大洲开发信模板

1、北美国家的客户（美国、加拿大、墨西哥等）

Hi，Mr. XXX，

Have a nice day！

Quality is life，customer first！

XXX Co., Ltd have 16 years experience in some product （你的产品名称），Our market is AMERICA. Our core competencies are * and *，Our sales pitch is WITH US YOUR MONEY IN SAFE YOUR BUSINESS IN SAFE.

WISH TO BE your honest dealer and trustworthy supplier in China.We can accept payment by PAYPAL.(The easy way to pay money for American customers)

Just contact me. I am always waiting for you.

Thanks & Best regards

Kim

2、欧洲国家的客户（英国、法国、意大利等）

Hi XXX，

ABC Co，LTD is Product Business Model in China. We had the honor to service the 2nd big distributor / XXXX Company in UK；XXXX Company in USA；XXXX Company in Dubai；All our items are coming with certification and we have special team work for after sales service.We are ready for signing contact with you in case you need it，as honest dealer we never crook our customers (安全感).

(TIME IS MONEY) for you and for us. So we have professional production line and staff who are making nice quality in short time. (质量、时间)

Attachment is new items and some information about our best seller，our factory and certificate, I hope we can have long term business with you in near future.

Thanks & Best regards!

Kim

3、中东客户（沙特、伊朗、科威特、伊拉克、阿联酋等）

Dear XXX，

BEFORE READING MY EMAIL, PLEASE BE SURE THAT I AM REALLY HOPE WE CAN BE FRIENDS EVEN WE DONOT HAVE ANY BUSINESS. (首先用一种舒缓的感觉拉近与客户间的距离)

Our ABC COMPANY have 10 years Professional experience in Middle EAST Market, We have served many biggest company around the world such as A公司，B公司，C公司etc. (客户鉴证显示公司实力和产品质量) and we are top in condensation and addition cured PRODUCT filed.

We trust you will like our quality and our service. We can offer you very perfect price and very nice quality. And also we sign contact with you be more safe. And we can full refund money back to you if there is any quality problem. We trust that with us your money will be in safe and your business will be in safe. As quality is our culture，so we hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet. Please check it follows.

Contact me if you need any help in China，and please remember I really hope we can be good friends even you don’t do business with us，please remember this is Kim.

Thanks & Best regards，

Kim

4、南美国家的客户（巴西、阿根廷、哥伦比亚、委内瑞拉等）

Hi Dear XXX，

Are you interested in saving some money？Are you interested in good quality and nice price？And are you interested in small order with fast delivery？（提问的方式投其所好）

So please let you know we can offer all this for you，ABC product is the TOP product factory in China more than 10 years. Below is our best seller，please check it. Any interested，more information & FREE SAMPLE(免费样品投其所好) will be provided for you reference.

Hope to hear from you soon. Good Business Start Here！

Thanks & Best regards

Kim

5、澳洲国家的客户（澳大利亚、新西兰）

Dear Mr XXX，

It’s really my pleasure to write this email and I hope even we don’t do business we can be good friend，as we really like Australian people so much，as you are very nice, friendly and honest in your life and business，so I hope we can be friend，my name is Kim form ABC PRODUCT professional manufacture in China. And we got your information from Alibaba.

We trust that our quality and price will give you an edge over your competitors. So hope we can have a long term business with you. Below is our best seller PRODUCET. Please check it. I hope you like any of them，and feel free to contact me if there is any help I can do for you here in China as really hope we can be friend even without business.

Hope to hear from you soon.

Thanks & Best regards

Kim

以上模板一定要根据自己公司的实际情况来做调整！切记！不可照搬！

不同国家沟通交流注意事项

1、跟北美客户沟通交流的注意事项：

A、要开门见山；

B、简单说明，不要复杂的表达；

C、态度认真，要有很强的时间观念；

D、用企业邮箱，尽量不用免费的QQ邮箱和个人邮箱；

E、交流用语用we代替I；

F、他们喜欢用PayPal作为支付工具。

2、跟欧洲客户沟通交流的注意事项：

A、严谨，追求质量，关注细节，崇尚契约；

B、注重时间观念，讲究效率；

C、他们喜欢能带来安全感的供应商；

D、有证书证明和售后质量保证。

3、跟中东客户沟通交流的注意事项：

A、喜欢大写，简单英文；

B、喜欢内容详细的邮件；

C、细节介绍公司和产品；

D、产品最好配有图片和说明书；

E、喜欢价格低的产品，喜欢品牌；

F、属于慢热型。

4、跟南美客户沟通交流的注意事项：

A、不妥协，坚持己见；

B、喜欢简单的英文表达，尽量不要太复杂和隆重；

C、喜欢分期付款、喜欢被提问的方式、喜欢免费样品；

D、很注重售后服务和产品的耐用性；

E、比较喜欢欧式的和有CE认证、OEM的；

F、假期多，订单节奏慢，交易时间长。

5、跟澳洲客户沟通交流的注意事项：

A、认真爽快，乐于交朋友，对陌生人也经常一见如故；

B、讨厌喜欢吹嘘和炫耀的人；

C、对于价格：运抵澳大利亚并已完税的产品价格应比当地生产的同类产品或其它来源的产品价格低；

D、可靠性：供货商必须能长期保证产品的质量，交货及时并保持联络；　　

E、灵活性：供货商能接受小批量订货的。

找对目标客户收件人

开发信模板有了，还了解了各个国家沟通交流的注意事项，但发出去的邮件仍杳无音讯，为什么？

你很可能找错了人！开发信一定要发给关键决策人才有用！

那如何找到关键决策人联系方式呢？苏维智搜帮你一键搞定！

以“Gama Sonic USA”公司为例，打开客户画像，输入客户公司名称，一键搜索，只需30秒就能直接找到老板、采购、CEO等决策人的电话、邮箱、社交账号等，让你快速触达目标客户，和采购关键人一对一谈合作。

如果每个外贸人都掌握了开发信怎么写，学会了怎么与不同国外的客户沟通交流，再加上苏维智搜找精准目标客户的邮箱功能，相信我们发出去的开发信，回复率一定有一个质的提升！